Sears And Kmart Launch Streaming Video Service This Christmas

Since people are less likely to buy physical copies of movies in today’s day and age, Sears (and Kmart since they’re owned by the same company) will be offering streaming video services this holiday season.

Sears has partnered with Alphaline Entertainment to bring the streaming video feeds to TVs and Blu-ray players manufactured by Sharp, LG, Sony, Samsung, Panasonic, and RCA.  The player is powered by Sonic’s RoxioNow, which is the same architecture as the players offered by Best Buy and Walmart.  Setup for the device is included in the price, which may or may no be necessary depending on who you are and your level of tech savvy.

The platform will offer over 5,000 already supplied titles to stream directly into your home.  I’d imagine more movies will be added to the list as they come out.

“Moving from Blockbuster and Best Buy to Sears/Kmart shows that those retailers who reach a broad base of consumers are really wanting to embrace digital services,” said Sonic Solutions’ head of strategy Mark Ely.  It also shows that they’re rather attached to their money- Sears/Kmart’s prices aren’t generally as high as Best Buy’s, but Best Buy has a reputation for higher quality.

“We see the DVD business declining over the next couple [of] years,” said Sears and Kmart’s vice president of home electronics Elliot Becker. “We wanted to offer a service on all of the devices we sell, not just TVs, but Blu-ray (players), tablets, all the devices we’re in or going to get into.”

Will you pick up streaming video from Sears/Kmart this holiday season?  I think it will all boil down to the price.  If the technology is sound, not very buggy, and can beat out competitors’ rates then I can see this working.  The only problem I can see is that when people think “technology” or “movies,” neither Sears nor Kmart pop into my mind.