Apple TV Prepping To Compete With Google

In a (not so) surprising move, Apple has announced that they will be upgrading Apple TV to compete with Google’s recently announced Google TV.

Many folks thought the Apple TV idea was dead.  I mean sure, many Apple geeks would love to put iPhone (and now iPad) applications on their televisions, but the product fell short.  This updated version will be based on the iPhone 4 OS, have cloud storage (if you want to keep it local you can use Time Capsule), and be capable of full 1080p HD.  The device is small and is being called “an iPhone with the screen.”

Of course Apple claims this has been in the works long before Google announce at Google I/O that they’d be producing Google TV for our viewing pleasure.  Unlike Google though, Apple has a price tag all ready for us- Apple TV will be only $99.  So my thought is this- if Apple TV is an iPhone without a screen, does that mean the screens themselves cost $100?  Can I get a better option Mr. Jobs?

So Google TV will run on Android OS and Apple TV will run on the iPhone OS.  What next are these two technological powerhouses going to fight over?  Are we going to have tech pets?  Will they also run on the smartphones’ operating systems?  Maybe they’ll just circumvent all the gadget business and hook us directly into the system somehow.  The company that keeps the most customers alive wins the prize.

Apple will not be revealing more news of Apple TV at WWDC this year as it’s being dedicated to the wonder that is the iPhone, but I’m sure this is not the last we’ve heard of this venture.  Google, it’s your turn to step up to the plate and swing a home run.  The world’s waiting with baited breath to either revere you or rip you apart.

No pressure.