Apple Boosts MacBook Quietly

I’m not sure if this was done quietly to seem modest or if it’s so Apple doesn’t take attention away from the iPad and iPhone, but Apple has recently boosted the quality of its MacBook.

The MacBook was first introduced to the world in October of last year.  The model originated with a 2.26 GHz processor, but that’s been boosted to a 2.4 GHz Intel Core 2 Duo.  The graphics card has been upgraded to a Nvidia GeForce 320M (the same chip is currently in the 13 inch MacBook Pro) instead of the Nvidia GeForce 9400M it used to have.  Mac is also boasting that the new battery life can extend to ten hours instead of the previous seven hour life span.

The rest of the computer looks to stay the same: it still has 2GB of DDR3 memory, a 250GB hard drive, and an 8x double-layer SuperDrive.  The best part of this upgrade is the price- it’s staying at $999 despite the new hardware.

So why the quiet upgrade?  The only indication that anything’s changed on the Apple site is a tiny button that says “new” by the stronger processor.  Of course the MacBook needed the upgrade and could probably have done with even more upgrades to the hardware, but where was the big announcement?  No parade, no balloons, no Steve Jobs float going through New York?  Did the publicist at Apple take a coffee break?

Despite the lack of announcement, the upgraded MacBook is available for purchase immediately.  Got get yourself one before Apple changes its mind.